Myntra Ads: How Brands Can Advertise Profitably

What to advertise

New launches that need first sales, and hero styles with good ratings, healthy stock and acceptable return rates.

Budgets and ROI

Set budgets per campaign, measure revenue and orders from ads, and calculate profit after returns. Fashion returns can turn a good-looking ROI into a loss.

Event timing

Increase budgets ahead of and during EORS and festive events, when shoppers are most active.

Improve conversion first

Strong images, complete sizes and fair pricing reduce cost per order on every campaign.

Campaign structure

Separate new launches (higher budgets, lower ROI expectations while they gather data) from mature hero styles (profit-focused budgets). Group styles with similar prices and margins so budgets are used sensibly.

Measuring true profitability

For each campaign, subtract ad spend, returns and logistics from ad-driven revenue. In fashion, a campaign with strong revenue can still lose money if the promoted styles have high return rates.

When ads are not the answer

If a style has weak images, broken sizes or poor ratings, fix those before advertising – ads amplify both strengths and weaknesses.

A simple testing approach

Run ads on a small set of styles for two weeks with a fixed budget. Compare orders, returns and profit with similar unadvertised styles. Scale the approach that improves profit, not just revenue.

Choosing styles with the best chance

Good advertising candidates share a few traits: strong first image, ratings above the category average, full core sizes in stock, competitive price and a healthy margin after returns. Ads on such styles convert efficiently and often lift organic visibility as sales grow. Avoid advertising styles with broken sizes or known fit issues – you will pay for clicks that end in returns.

Seasonality

Shift budgets toward the categories and styles that match the season – ethnic wear before festivals, light fabrics in summer, layers in winter – so ads reach shoppers when they are ready to buy.

Checklist

• Ad-ready styles selected
• Budget and target ROI set
• Returns included in ROI
• Event budgets planned

Free tools for Myntra sellers

The Myntra label crop on LabelCroppers turns Myntra shipping label PDFs into clean 4×6 thermal labels, handles several labels per sheet, auto-rotates and remembers your crop box. The background remover and image resizer help prepare catalog images. Everything runs in your browser – your orders and customer data are never uploaded.

Frequently asked questions

Marketplace fees and policies change often. Always confirm current rules in your seller panel.