Myntra seller guide
Myntra Business Models Explained: PPMP, JIT and M-Direct
Myntra offers more than one way to work with brands. The model decides who holds inventory, who packs and ships, how returns flow and how much working capital you need. Integration partners commonly describe the following models.
PPMP
You keep inventory in your own warehouse. Myntra passes individual customer orders to you; you pack and ship using the shipping label and courier Myntra provides, and Myntra generates the invoice in your name. Returns come back to your warehouse. Good for brands that want control of stock and can pack daily.
JIT (purchase order model)
Myntra issues bulk purchase orders for multiple items. You deliver the stock to Myntra's hub, and Myntra handles order-level sorting and delivery to customers. Good for brands that prefer bulk dispatches and predictable volumes.
M-Direct
Myntra sends item-level orders through its order management system; you pick, pack and print labels and invoices, and Myntra's logistics collects from you. Returns come back via Myntra's hub.
How to choose
- Control and flexibility: PPMP or M-Direct.
- Bulk, predictable supply: JIT.
- Working capital: holding stock yourself means you manage inventory risk directly.
- Team capacity: order-level models need a daily packing team.
Myntra's team will tell you which models are available for your brand and category.
Operations tips for order-level models
Print labels in batches, pick by SKU, and verify size and colour against the label before sealing. The Myntra label crop converts label PDFs to clean 4×6 thermal labels.
Working capital and risk
In order-level models you hold the inventory and the risk of unsold stock, but you are paid only for what customers buy and keep. In purchase-order models you are paid for what Myntra orders, but must meet PO quantities, quality checks and delivery timelines. Your capital, production capacity and appetite for inventory risk should drive the choice.
Returns flow in practice
In order-level models returns come back to your warehouse, where you inspect, restock or claim. Set up an inspection station and track return reasons by style so you can act on them.
Integration and software
Many brands connect Myntra to an order or inventory management system to sync stock and orders across channels. Even if you start manually, keep SKU codes consistent so integration is easy later.
Questions to ask your Myntra contact
- Which models are available for my category and brand?
- What are the dispatch timelines and service levels?
- How are returns handled and settled in this model?
- What labels, invoices and packaging standards apply?
- How are payments calculated and when are they made?
Clear answers up front prevent surprises later.
Operational requirements compared
Order-level models need daily processing capacity: someone to accept orders, print labels and invoices, pick, check and pack. The workload rises sharply during events. Purchase-order models need production planning, bulk packing to Myntra's inbound standards, appointment booking and the ability to meet delivery dates. Neither is "easier" – they demand different strengths. Be honest about which your team has today, and which you are willing to build.
Whichever model you choose, consistent SKU codes, accurate size labels and a clean master data sheet will save time every day and make future integrations painless.
Checklist
- Model options confirmed with Myntra
- Warehouse and team capacity assessed
- Returns process for chosen model
- Label and packing workflow tested
Free tools for Myntra sellers
The Myntra label crop on LabelCroppers turns Myntra shipping label PDFs into clean 4×6 thermal labels, handles several labels per sheet, auto-rotates and remembers your crop box. The background remover and image resizer help prepare catalog images. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
Which Myntra model is best for a new brand?
It depends on capacity and capital. Many smaller brands prefer order-level models that keep stock in their own warehouse.
Who pays for returns in PPMP?
Commercial terms are set in your agreement; returns physically come back to your warehouse in PPMP.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.