Flipkart seller guide
Big Billion Days Preparation Guide for Flipkart Sellers
Big Billion Days is Flipkart's biggest annual sale, and for many sellers the most important week of the year. Preparation starts months earlier – the sellers who win plan stock, pricing and operations well in advance.
8–10 weeks before
- Review last year's event and recent bestsellers.
- Plan production or purchase for hero products.
- Book FBF inbound early if using FBF.
- Clean up listings: images, attributes, size charts.
- Watch Seller Hub for event registration and deal nomination windows.
3–4 weeks before
- Finalise deal prices from your floor price.
- Increase ads gradually so campaigns have recent data.
- Prepare packing material and label rolls for several times normal volume.
- Plan staff and shifts.
During the sale
Monitor stock and ads budgets several times a day. Pause ads on items close to selling out. Keep dispatch on time – sale volumes do not excuse delays. Batch label printing and SKU-sorted picking keep a small team fast; the Flipkart label crop processes hundreds of labels in seconds.
After the sale
Handle returns quickly, restock best sellers and analyse profit per SKU including ads and returns. Shoppers who discovered you during the sale often come back – keep visibility up.
Pricing the deal
Deal prices should still be above your floor price including higher sale-time returns and ad costs. With zero commission on fashion in 2026, some sellers have more room for offers – but shipping and returns remain real costs.
Choosing hero products
Hero products have good ratings, proven conversion, healthy margins and reliable supply. A deal on a poorly rated product brings clicks but few orders. Shortlist ten to twenty heroes and prepare them thoroughly rather than discounting everything.
Cash flow planning
Big events tie up cash in inventory, ads and packaging before money comes back through settlements. Plan your working capital, including the time until payouts arrive and the cost of returns that follow sales.
Customer service during the sale
Order volumes bring more questions and issues. Assign someone to answer customer queries and handle exceptions quickly; it protects ratings at the moment the most new customers see your brand.
Checklist
- Hero SKUs and stock planned
- Deals nominated
- Listings refreshed
- Ads ramped gradually
- Packing capacity and labels ready
- Post-sale review scheduled
Free tools for Flipkart sellers
The Flipkart label crop on LabelCroppers crops Flipkart and Ekart labels from the A4 PDF to 4×6, with an optional invoice page after each label, blank-page skipping and auto-rotate. FBF sellers can split consignment box labels with the FBF box label tool. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
When should I start preparing for Big Billion Days?
Two to three months ahead for stock; at least a month for listings, ads and operations.
Do I need FBF for sale events?
Not necessarily, but faster delivery can help conversion during events.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.