AJIO seller guide
AJIO Pricing and Discount Strategy
AJIO shoppers respond to discounts, but brand perception matters on a curated platform. Plan pricing so you can join events without losing money.
Floor price
Include commission and fees from your agreement, logistics, returns, packaging and product cost.
Discount bands
Define normal, event and clearance discounts per category.
Event pricing
Plan AJIO sale event discounts in advance from your floor price.
Building the floor price
Floor price = product cost + packaging + commission and fees (from your agreement) + logistics + expected returns + marketing allowance. Event discounts must keep you above it.
Brand perception
Constant deep discounts can make a premium brand look cheap. Use planned event discounts and separate clearance for older stock.
Price consistency
Keep prices reasonably consistent with your other channels to avoid confusing shoppers.
Understanding your real margin
Start each style's pricing sheet with the full cost stack: fabric, making, trims, packaging, inward freight, commission and fees from your agreement, outbound logistics, and an allowance for returns. Add your target profit to get the minimum selling price. Then set MRP so that planned event discounts still land above that minimum.
Revisit this sheet whenever fabric prices, agreement terms or return rates change.
Discount psychology on fashion platforms
Shoppers on fashion marketplaces are used to seeing a discount percentage. Very small discounts may not register, while extreme ones can make a brand look like it is clearing unwanted stock. Many brands keep a moderate everyday discount, deeper planned event discounts, and a separate clearance strategy for older stock – and keep new arrivals closer to full price.
Clearance without hurting the brand
Clear older stock through time-limited offers, bundles or outlet-style channels rather than permanent deep discounts on new collections. Keep new arrivals close to full price so your brand stays premium.
Testing price points
Test small changes on a few styles and measure sell-through over two weeks. Sometimes a lower discount sells nearly as well, protecting margin without hurting volume.
Checklist
- Floor price per style
- Discount bands
- Event prices planned
Free tools for AJIO sellers
The AJIO label crop with SKU stamping on LabelCroppers detects old and new AJIO Dropship label formats, matches every label to your order Excel, stamps SKU and quantity, removes labels without open quantity and gives you an error report, CSV log and picklist. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
Should I match competitors' discounts?
Only if it remains profitable; compete on brand, quality and imagery too.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.