AJIO seller guide
Preparing for AJIO Sale Events (Big Bold Sale and More)
AJIO's major sale events, including the Big Bold Sale, bring high traffic. Preparation determines whether you capture it profitably.
Before the sale
- Choose hero styles with full sizes.
- Plan stock.
- Refresh images and attributes.
- Plan discounts from floor price.
Operations
High volumes make label matching critical. Batch-process labels with SKU stamping and an error file so cancelled orders are not shipped.
After the sale
Handle returns, restock winners and review profit.
Planning with your AJIO contact
Discuss upcoming events, hero styles and stock with your account contact well in advance. Share stock depth so your styles can be considered for event features.
Volume-ready operations
Plan extra packers, packing material and label rolls. Run label processing in batches through the day so cancelled orders are caught before packing.
After the event
Track profit per style including returns, restock winners and plan improvements for the next event.
A six-week countdown
- Week 6: choose hero styles with your AJIO contact; confirm stock and production.
- Week 5: refresh images, size charts and attributes for heroes.
- Week 4: finalise event pricing from floor prices.
- Week 3: order packing material and label rolls; plan staff.
- Week 2: do a full label-processing and packing rehearsal.
- Week 1: sync stock carefully; brief the team on daily batch times.
Peak-day discipline
Process labels in several batches per day rather than one huge batch, always with a freshly downloaded order sheet. Pack in the order of the SKU-sorted picklist. Keep one person dedicated to checking the error file and resolving flagged orders, so packers never have to guess.
After-sale returns wave
Returns arrive in the weeks after a sale. Keep the inspection station staffed, inspect promptly, restock resellable items and claim where appropriate. Fast handling returns stock to sale before demand fades.
Measuring success
After the event, calculate net sales after returns, profit per order and new customers. Compare with your plan and note lessons for the next event.
Checklist
- Hero styles
- Stock plan
- Catalog refresh
- Label workflow at scale
Free tools for AJIO sellers
The AJIO label crop with SKU stamping on LabelCroppers detects old and new AJIO Dropship label formats, matches every label to your order Excel, stamps SKU and quantity, removes labels without open quantity and gives you an error report, CSV log and picklist. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
How do I avoid shipping cancelled orders during sales?
Always match labels against the latest open orders Excel before packing.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.