FirstCry seller guide
FirstCry Catalog Guide: Listing Kids' and Baby Products That Parents Trust
Parents on FirstCry read carefully. They want to know the age fit, fabric, safety and comfort before buying. Clear, accurate listings convert better and reduce returns.
Age ranges and sizing
Use age ranges consistently (0–3 months, 3–6 months, 1–2 years, 3–4 years and so on) and provide height, chest and length. Children of the same age vary, so measurements are essential.
Fabric and comfort
State the exact fabric (for example 100% cotton), softness, lining, closure type (snap buttons, elastic, zip), and any comfort features like tagless necks or flat seams.
Safety details
Mention safety-relevant information: no small detachable parts for young babies, non-toxic dyes where claimed and certified, BIS certification for toys. Never make safety claims you cannot document.
Product names
Brand + product type + key feature + age, for example "Brand Baby Girls Cotton Frock with Bloomer, Floral Print, 6–12 Months".
Images
Clean flat-lay and worn images, close-ups of fabric and closures, size chart image. See kidswear photography.
Attributes
Fill gender, age, fabric, pattern, sleeve, occasion and set contents so products appear in filters.
Set contents and what is included
For sets (top and bottom, three-piece outfits, multi-pack bodysuits), list exactly what is included and show all pieces in images. Missing-piece complaints are common when this is unclear.
Care instructions
Parents wash kids' clothes often. Clear care instructions (wash temperature, drying, ironing) prevent shrinkage complaints and returns.
Keeping the catalog current
Update listings each season, mark out-of-stock ages correctly and remove discontinued styles so parents do not land on unavailable products.
Naming and age consistency
Use the same age format everywhere – in titles, size options, size charts and on physical size stickers. Mixing "2Y", "2-3 Years" and "24M" confuses parents and pickers alike. Pick one format per age band and stick to it across your catalog and your warehouse.
Why detail reduces returns
A parent who knows the exact fabric, chest width and length, closure type and what is included rarely returns the product for "not as expected". Every detail you add to the listing answers a question that would otherwise become a return or a low rating.
Photography and listing consistency
Use the same age labels, measurement units and image style across all listings. Consistency makes your brand look professional and helps parents compare styles quickly.
Checklist
- Age + measurements per product
- Fabric and closure details
- Safety info documented
- Descriptive names
- Attributes complete
Free tools for FirstCry sellers
The FirstCry label crop with style and age stamp on LabelCroppers pairs each FirstCry label with its invoice, checks the customer details match, stamps Style Code, Age and Qty, drops the invoice pages and gives you 4×6 labels with a picklist. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
Should I list by age or size?
FirstCry shoppers think in age ranges; add height and chest measurements for accuracy.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.