How to Print the SKU on Amazon Shipping Labels

Where the SKU comes from

Each Amazon invoice lists the product with its ASIN and your SKU in brackets. The Amazon label crop tool reads that line from the invoice page that belongs to each label and copies the SKU and quantity onto the label.

Where it is printed

The stamp goes into an empty band of the label, away from the barcode and address, in clear bold text. Multi-item orders list every SKU with its quantity.

How the SKU is read from the invoice

Amazon India invoices list each product as its title, followed by the ASIN and your seller SKU in brackets, for example “| B0ABC12345 ( KRT-RED-M )”. The tool reads this pattern from the invoice description column, along with the quantity column, so even long product titles do not confuse it.

If a SKU cannot be found but an ASIN can, the ASIN is printed instead so the packer still has a reliable product reference.

Results sellers see

• Packing without opening invoices.
• Fewer wrong-variant returns.
• Faster onboarding of new packing staff.
• Easy checking at handover: SKU on label = product in the box.

Make SKUs easy to read

• Use short SKUs with style, colour and size, e.g. KRT-RED-M.
• Avoid very long SKUs that wrap onto several lines.
• Keep the same pattern across all products.

Frequently asked questions