Amazon seller guide
Selling Clothing on Amazon India: Tips for Fashion and Kidswear Brands
Fashion is one of Amazon India's biggest categories – and one of the hardest, because fit and colour cause most returns. Brands that win treat sizing and imagery as seriously as design.
Set up variations correctly
Create one parent per style with size and colour variations. Shoppers then see all options on one page and reviews are shared. Use consistent SKU codes such as STYLE-COLOUR-SIZE so warehouse, listings and labels match.
Size charts that prevent returns
- Brand-specific measurements per style, not one generic chart.
- Garment measurements (chest, length, waist) and body measurements.
- For kidswear, both age and height guidance.
- A note like "if between sizes, choose the larger size".
Images for clothing
Show the garment on a model or form, front and back, a fabric close-up, a detail shot (print, buttons, embroidery) and a size chart image. Keep colour accurate – colour mismatch is a top return reason. Use the background remover for clean white main images.
Fabric and care information
State the exact fabric (for example "100% cotton, 180 GSM"), lining, closure type, neck and sleeve style, and wash care. Fill the matching attributes so your product appears in filters.
Packing and labelling
Fold consistently, use a polybag with a size sticker, and stamp the SKU on the shipping label so the right size goes into the right box. Our SKU and MRP sticker maker prints size stickers in bulk.
Launching a new style
Launch a new design in the colours and sizes your existing best sellers prove are popular, rather than every combination at once. Add slower sizes later. This keeps stock lean and helps the parent listing gather reviews faster.
Seasonal planning for clothing
Summer cottons, festive ethnic wear, winter sweatshirts and school-season basics each have clear demand windows. Have stock live and indexed several weeks before demand starts so the listing has time to rank.
Kidswear specifics
Parents search by age ("3-4 years") more than by size label. Use age in titles and the size attribute, give height and chest measurements, and mention comfort features like soft seams, tagless necks and easy closures. Safety matters: avoid small detachable parts on clothing for very young children.
Labelling and compliance
Clothing should carry correct product labels: brand, size, fabric composition, care instructions and MRP details as required under Indian packaged-commodity rules. Use the MRP sticker maker for consistent size and MRP stickers.
Checklist
- Parent-child variations set
- Style-specific size charts
- 7+ images including fabric close-up
- Fabric and care attributes filled
- Size stickers and SKU labels in place
Free tools for Amazon sellers
The Amazon label crop with SKU stamping on LabelCroppers crops Easy Ship and Self Ship labels to 4×6, reads the SKU and quantity from each invoice and prints them on the label, sorts orders by SKU and builds a picklist. Pair it with the FBA FNSKU sticker generator and the FBA box label tool for FBA shipments. Everything runs in your browser – your orders and customer data are never uploaded.
Frequently asked questions
Which size chart format works best?
A table in centimetres and inches with garment measurements, plus a how-to-measure note, works well for most shoppers.
Should I use FBA for fashion?
For steady sizes and colours, yes; keep slow sizes on Easy Ship to avoid storage costs.
Marketplace fees and policies change often. Always confirm current rules in your seller panel.